The Martech Playbook for Founders: When to Invest in Tools vs People

A founder’s guide to deciding between martech purchases and hires—use Marginal ROI, TTV, and a 90-day pilot to make data-driven procurement choices in 2026.

go to2026-02-10 · 10 min read

privacy

Gmail AI & Privacy: What Small Businesses Need to Know About Inbox Intelligence

FRONTLINE Plus Flea & Tick Treatment for Cats and Ferrets - 6 Pipettes

£23.09Buy on Amazon

Email Copy Brief Template to Prevent AI Slop — Fillable and Field-Driven

A fillable, field-driven email brief to stop AI slop—designed for AI and human writers to produce higher opens, clicks, and conversions in 2026.

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case study

How to Reduce Tool Sprawl While Scaling Marketing: A Case Study Template

TOSHIBA 20 Liter 800W Manual Control Solo Small Microwave, Compact with 5 Power Levels, Automatic Defrost Function, Perfect for 9'' pizza, Clock and Timer, Easy Clean, White- MM-MM20P(WH)

£51.49Buy on Amazon

no-code

Micro Apps Market Map: No-Code Tools, AI Assistants, and When to Hire a Dev

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SEO

SEO Tactics to Amplify Your Digital Newsletter Reach on Platforms like Substack

EEvelyn Harper

Deals

OMRON X2 Basic Automatic Upper Arm Blood Pressure Monitor for Home Use - Clinically Validated BP Monitor with Irregular Heartbeat Detection - BP Machine with BP Cuff 22-32 cm - Batteries Included

AAmazon Deals

no-code

From Group Chat to Product: How Non-Developers Can Ship Useful Micro Apps

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deals

Monarch Money Deal Breakdown: Is the $50 New-User Offer Worth It for Small Businesses?

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Deals

Yankony Ryanair Cabin Bags 40x30x20, for Easyjet Cabin Bag 45x36x20, Underseat Travel Backpack 40x20x25 Cabin Size for Airplane, Carry-ons Hand Luggage Bag 55 x 40 x 20 for Men and Women

AAmazon Deals

Finance

Automation in Finance: Lessons from AI Innovations in Other Industries

EEvelyn Mercer

CRM

Best Small Business CRM 2026: Side-by-Side Feature Matrix for Solopreneurs and SMBs

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Deals

Ring Outdoor Camera Plus (newest gen) Battery | Wide-Angle 2K Video with Ring Vision I DIY Wireless Outdoor Security Camera | alternative to CCTV system I 30-day free trial of Ring Subscription Plan

AAmazon Deals

Art

The Art of Persuasion: Political Cartoons in the Digital Age

HHarper Leigh

Art

From Gallery to Screen: The Power of Visual Storytelling in Film

AAva Monroe

Deals

ARZOPA 16.1" Portable Monitor, 1920×1080 FHD IPS Portable Monitor for Laptop with Single-rod, Support HDMI/Type-C/USB-C, Eye Protection Gaming Screen for Laptop/PC/Mac/PS3/4/5/Xbox

AAmazon Deals

Technology

The Future of State Smartphones: Opportunities for Small Businesses

AAva Mercer

Marketing

Harnessing Buzz: How to Use Award Season Trends for Marketing Success

AAlex Mercer

Deals

PERLESMITH TV Wall Bracket, Swivel Tilt Wall Mount for 26-70 Inch Flat & Curved TVs up to 45kg, Max. VESA 400x400mm

AAmazon Deals

Business Strategy

Breaking the Mold: The Business Value of Embracing Disruption

JJordan L. Mercer

finance

CRM Cost-Savings Worksheet: How Consolidating Tools Can Reduce Overhead

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Deals

Lavazza Qualità Rossa, Ground Coffee, 12 Packs of 250 g

AAmazon Deals

CRM

Top CRM Picks for Ops Teams That Don’t Want a 6-Month Rollout

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SEO

How to Tie SEO Audit Fixes to Revenue: A CFO-Friendly ROI Model

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The Future of Content Creation is Here

SSmart365.ai

SEO

Full SEO Audit Template + Prioritization Matrix for Agencies and Ops Teams

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SEO

SEO Audit Checklist for Busy Small Businesses (One-Page Version)

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Master Physics with Interactive Lessons

PPhysics.Academy

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