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How to Run a Martech ‘Kill Switch’ Pilot: Test, Measure, Pull the Plug
martech

How to Run a Martech ‘Kill Switch’ Pilot: Test, Measure, Pull the Plug

Run a controlled kill switch pilot to retire underused martech safely: experiment design, risk mitigation, fallbacks, stakeholder comms, and deprovisioning.

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Unknown2026-02-20 · 9 min read
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